--- title: Insights on Sales, Marketing & Technology | Pawel Heyne description: Personal perspectives on B2B sales strategy, lead quality, responsible family marketing and the connections between people, business and technology. --- close close Search - Es gibt keine Vorschläge, da das Suchfeld leer ist. PERSONAL PERSPECTIVES # Insights & Perspectives A personal collection of ideas and questions at the intersection of Sales, Marketing and technology. I share perspectives to invite discussion, connect disciplines and explore what makes business relationships work. ## [From MQL to SQL: Why Lead Quality Matters More Than Volume](https://heyne-consulting.ch/insights/lead-quality-mql-sql?hsLang=de-ch) Why useful qualification criteria, context and a shared handover matter when Marketing engagement becomes a Sales conversation. [Read the perspective →](https://heyne-consulting.ch/insights/lead-quality-mql-sql?hsLang=de-ch) ## [Building a B2B Sales Strategy That Actually Works](https://heyne-consulting.ch/insights/b2b-sales-strategy?hsLang=de-ch) Connecting target customers, value, routes to market and account planning with the decisions people make every day. [Read the perspective →](https://heyne-consulting.ch/insights/b2b-sales-strategy?hsLang=de-ch) ## [Kids & Family Marketing: Understanding Two Different Audiences](https://heyne-consulting.ch/insights/kids-family-audiences?hsLang=de-ch) A look at children as users, parents as decision-makers, and the role of trust, clarity and responsible communication. [Read the perspective →](https://heyne-consulting.ch/insights/kids-family-audiences?hsLang=de-ch) ## Questions for future perspectives I am also interested in exploring the following topics. New perspectives will be added as they develop. - Sales and Marketing Alignment: From Leads to Revenue - Marketing Automation Without Losing the Human Touch - Why Business Networking Still Matters in a Digital World - The Role of Partnerships in B2B Growth - Connecting Sales, Marketing and Technology ## Explore the themes [Sales →](https://heyne-consulting.ch/sales?hsLang=de-ch) · [Marketing →](https://heyne-consulting.ch/marketing?hsLang=de-ch) · [IT & Technology →](https://heyne-consulting.ch/it-technology?hsLang=de-ch) · [Networking →](https://heyne-consulting.ch/events?hsLang=de-ch) [Let's Connect](https://heyne-consulting.ch/contact?hsLang=de-ch) Käferholzstrasse 261 8046 Zürich Switzerland Heyne Consulting · Pawel Heyne [Connect with me on LinkedIn](https://www.linkedin.com/in/pawel-heyne/) #### IT Services - [Services](https://heyne-consulting.ch/insights#services) - [Blog](https://heyne-consulting.ch/insights#blog) - [About](https://heyne-consulting.ch/insights#about) #### Quick Links - [Services](https://heyne-consulting.ch/insights#services) - [Blog](https://heyne-consulting.ch/insights#blog) - [About](https://heyne-consulting.ch/insights#about) #### Support - [Services](https://heyne-consulting.ch/insights#services) - [Blog](https://heyne-consulting.ch/insights#blog) - [About](https://heyne-consulting.ch/insights#about) (c) 2026 Heyne Business Solutions & Services All Rights Reserved. [HEYNE CONSULTING](https://heyne-consulting.ch/?hsLang=de-ch) [Home](https://heyne-consulting.ch/?hsLang=de-ch)[Sales](https://heyne-consulting.ch/sales?hsLang=de-ch)[Marketing](https://heyne-consulting.ch/marketing?hsLang=de-ch)[IT & Technology](https://heyne-consulting.ch/it-technology?hsLang=de-ch)[Networking](https://heyne-consulting.ch/events?hsLang=de-ch)[About](https://heyne-consulting.ch/en/about?hsLang=de-ch)[Contact](https://heyne-consulting.ch/contact?hsLang=de-ch) **Pawel Heyne · Heyne Consulting** Sales · Marketing · IT · Networking [Insights & Perspectives](https://heyne-consulting.ch/insights) · [Networking & Events](https://heyne-consulting.ch/events?hsLang=de-ch) Käferholzstrasse 261 8046 Zürich Switzerland [Connect with me on LinkedIn ↗](https://www.linkedin.com/in/pawel-heyne/)